Parking can be a pain – even in smaller communities like Waterford.
In downtown Waterford, a municipal lot with free parking is located behind properties and businesses on the north side of Main Street, with landscaped pathways between businesses adding a pedestrian-friendly downtown.
But many motorists passing through – and even lifelong residents – are unaware that such ample, free parking is available for easy access to the downtown shops, restaurants and local events.
And local business owners report that a lack of convenient parking in the downtown is a major concern, noted Gil Amborn, treasurer for Absolutely Waterford and chair of its Economic Restructuring Committee.
“Good signage is obviously an important factor in a quality community, both from a business and visitor standpoint,” said Amborn.
To address the parking issue, the Committee purchased four signs totaling $300 to direct the public to downtown parking. The Village erected the signage in early July at the intersections of Main Street and Highway 20/83; Main Street and North Second Street (westbound and eastbound); and Second Street, near the parking area.
This latest signage is just the beginning of Main Street’s overall makeover. With a major roadway reconstruction earmarked for 2017, the Village will be examining, selecting and implementing other useful and aesthetic way-finding signage.
AW, the Village, other groups and business representatives will be working with Wisconsin Main Street consultants in developing future signage. The free consulting service is one of many resources offered as a result of Absolutely Waterford’s Main Street designation.
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